Mini-Series: Make Your Business Look Professional in 7 Days (Day One)

As promised, here is the first tip for day one of the Make Your Business Look Professional in 7 Days Mini Series:

Check it out after the jump...



Setup a Blog. I know we've been over this before with my last post, but if you can't tell by now, I am a huge proponent of using a blog to jump start your business. I actually thought about suggesting setting up a static website using one of those templates from 1&1, GoDaddy, or even Yahoo!, but a blog can provide all of the critical information like a static website while providing your readers/potential customers with extra insight that will make them come back to your site even when they're not looking to buy from you at that moment. Additionally, a blog is generally easier to market online than a regular website because most blogging platforms come with tools to promote yourself on Twitter, Facebook, etc. Blogs by nature are updated with more frequency than regular, static websites, so your page is more likely to remain significant in Google's ranks (more on that in another post).

The biggest reason to set up a blog immediately is that a blog is free. (I know not all blogs are free, but quite frankly, if you are paying for your blogging platform then you need to move your blog ASAP). Both Blogger and Wordpress have great, professional looking templetes available (just google it) and both Blogger and Wordpress can be set to your own domain name (i.e. yourbusiness.com vs yourbusiness.blogspot.com).

So....your homework is:

1. Set up a blog
2. Make it look spiffy with a professional template
3. Add all your company info (i.e. "About" "Contact" etc...)
4. Write a few posts on topics pertaining to your business
5. Comment below and tell everyone about it!!

Don't forget to check back tomorrow to catch "Day Two" of this series. Or better yet...just subscribe.