Take Something Basic and Make it Brilliant. Russh Magazine

When you start something new—whether it be a blog, a magazine, a clothing line, a party or whatever—it's only normal that you want to make your new thing stand out from all the other things before it. The following video of Australian style magazine Russh Magazine gives us a simple reminder that it's not hard to be different and in fact, difference is key. One of the easiest ways to stand out is to use a basic medium in a new way.

Instead of just posting "Hey, we have a new issue!" on their website, Russh Magazine did a video flip-through of the new issue and made it available for their readers. How clever. Now potential readers can see what they're getting into before...well, they get into it. Have you ever taken something conventional and used it in a new way? Essentially, that's what all successful business ideas are built upon. What do you think of Russh's idea? Give your opinion below.

Thanks Jazzi MG for the heads up.